In the world of viral videos, a new one from the National Opportunity to Learn Campaign mixes cute children and a compelling public policy message.
“Ever wondered what the world looks like from a preschooler’s point of view?” one of the campaign’s blog entries asks. “Great news! We’ve got a new (and totally adorable) short video about why preschool matters, as told by the little tots themselves.
“Honestly, we could talk your ear off about the importance of early learning, but wouldn’t you rather have some cute kids with GoPro cameras show you why they love preschool? They’re telling stories, doing art projects, practicing counting, and learning that ‘when somebody’s talking to someone else, you be patient.’”
“My favorite part of school is learning,” one child says.
“My favorite part of school is projects,” another says.
“… playing with my friends,” a third adds.
Upbeat and fun, the video has been viewed nearly 56,000 times on YouTube.
The video also has a serious side, an adult voice asking children: “What if I told you that not every kid gets to go to preschool?”
Nationwide only 46 percent of children do, the campaign says.
An interactive map that uses Kids COUNT data from the Annie E. Casey Foundation provides a state-by-state tally of how many children attend preschool.
Along with the map, there are other advocacy tools including the names of national organizations to work with, a link to the nonprofit organization Moms Rising where you can read or share personal stories about the positive impact of preschool, and an electronic way to send a message of support for preschool programs to Congress.
So please share the video on Facebook and Twitter, and “like” it if you see other people post it. What could be better than seeing cute kids deliver a lively message about the positive power of preschool?