Don’t settle for just commuting on the T’s buses and trains. If you’re traveling with a child, use the trip to help build that child’s brain.
“When you ride the T this summer, you may see this ‘I am a Brain Builder’ ad highlighting teachable moments for parents and children while they ride public transit,” according to the Brain Building on the T website.
That ad is part of a campaign that was launched on Monday by the Department of Early Education and Care (EEC) and United Way of Massachusetts Bay and Merrimack Valley – both leaders of the state’s Brain Building in Progress effort.
Brain Building in Progress is a public/private partnership “to raise awareness of the critical importance of fostering the cognitive, social, and emotional development of young children by emphasizing its future impact on the economic prosperity of everyone in Massachusetts.”
Commuters can see the brain building ads on Orange and Red Line trains as well as on several bus routes. They are scheduled to run through the summer. (more…)