Check out this two-minute video from the First Five Years Fund, which “work[s] with policymakers, educators, and advocates to help America make efficient and effective investments in early childhood development that provide the greatest economic return for society.” The video is clever and to the point and does a great job of showing the cost-effectiveness of investing in high-quality early education. It’s good for children and good for the economy. “You can either pay a little now,” the video concludes, “or spend a fortune to fix problems that could have been prevented by early childhood education.”
A 30-second version is getting Jumbotron play in Times Square. That’s right. Times Square. It will be showing on the CBS Jumbotron on 42nd Street between 7th and 8th Avenues through July 8.
“Our hope is that Early Learning Matters will help bring the importance of early childhood education to the center of the American conversation,” Cornelia Grumman, executive director of First Five Years Fund, said in a news release. “And where better to do that than amid the bustle of millions passing by Times Square in New York City.”
Here’s what’s airing in Times Square: